If You Can’t Name It, You Don’t Get It

Naming is half the job, and the hard half.

A good name ends an argument.
A bad one starts a meeting.

When you name a thing well,
half its complexity disappears —
everyone finally agrees what it is.

And if you can’t name it cleanly,
that’s the tell:
you don’t understand it yet.

– Serguey Asael Shinder

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